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Behind Candy Crush: The King of Facebook and smartphone games

By Samy Zakari

What more natural for the new king of casual gaming to actually be named "King"? With "Candy Crush Saga", his highness reigns over 16 million dedicated players logging onto their smartphone or Facebook everyday. We wanted to go back on the tactics which allowed the conquest of the throne with the most loyal strategists of her majesty: Lord Stephane Kurgan, General Director of Operations and Lord Alex Dale Marketing Director at King.