Agency / Projects
AMUSEMENT x UNIQLO x KONAMI
For the release of the long-awaited new opus from the Metal Gear Solid series, Peace Walker, Konami and Uniqlo joined forces to design a textile collection in the game’s effigy. For the occasion, Uniqlo asked AMUSEMENT to accompany the collection with a special publication and an event that took place at the Japanese brand’s store, in Paris.
Publication
For its 9th issue, a 14-page publication was dedicated to Metal Gear Solid: Peace Walker. Including the presentation of the Uniqlo x Metal Gear tees, this AMUSEMENT issue also called on five artists to present their own vision of the MGS universe. Last but not least, a photo series shot by Fabrice Laroche at the Uniqlo store of Opera also featured in the magazine.
Event
In order to promote the launch of the textile collaboration and the magazine’s artistic creations, a big event was hosted at the Uniqlo store in Paris. The presence of Hideo Kojima – creator of the Metal Gear Solid saga and the brains behind each episode – and of the artists that collaborated to the project, along with numerous personalities of the video game industry, made this party a definitely great success.






