For the launch of the SFR Player event, which brought together key celebrities about digital culture, the brand naturally called on AMUSEMENT, to take care of a pop-up store during the event and to then take charge its magazine’s creative direction.

Publication

For its 10th issue which included the best of the magazine so far, AMUSEMENT commissioned a photo series by Barnaby Coote and a 4-page advertorial about the SFR Player event, a show dedicated to digital innovations.

Pop-up Store

For a month, AMUSEMENT took charge of the SFR Studio to set up a pop-up store offering products especially selected by the magazine.

SFR Player

Since its fifth release, the AMUSEMENT team is in charge of the editorial and creative direction of SFR Player, a magazine destined to opinion leaders of the digital world. Each publication looks at a particular current issue, exploring it through the visions of each of the “players” brought together for the occasion.