On the occasion of the launch of its ‘Fidelio’ iPhone and iPod dock range, AMUSEMENT invited Philips to take over its store. The brand also asked AMUSEMENT’s creative team to supply two press kits to cover both our event and the one set up with our partner La Gaîté Lyrique. AMUSEMENT also produced a limited edition audio headset to mark the collaboration between the brand and La Gaîté Lyrique.

Event

Bloggers, journalists and key celebrities were invited to discover the future of sounds and images by Philips. Philips’ Fidelio range and 3D screens – Easy4D and 3DMax – especially featured in the AMUSEMENT creative store over 4 days, along with Esee, the miniature digital video camera to take with you wherever you go…

Press Kit

The AMUSEMENT team published two press kits for the event: one dedicated to sound innovations and another to video ones. Thanks to a high-quality creative direction and writing, Philips products succeeded in reaching a large audience of journalists and influencers.