Agency / Brand Content, Projects
AMUSEMENT x Orange
In partnership with Orange for the hellodemain event taking place at the Cité des Sciences et de l’Industrie in Paris, AMUSEMENT invited five artists for a geo-localised exhibition titled “Capture the Future”. For this operation, a smartphone app created especially for the occasion tracked users’ geo-localisation to allow them to visit the virtual galleries scattered around Paris. Once a user had virtually “checked into” each of the places and retrieved all of the artworks on his smartphone, he could then enter a large-scale competition to win a worldwide tour of the best innovations, thereby visiting the Orange Labs dotted around the planet. The AMUSEMENT team selected the likes of Pierre Vani, Guillaumit, Plastic explosive Bionic, Shobo Shobo and the Creative Sweatshop to become this next gen of artists.






