For its 4th issue, AMUSEMENT teamed up with Nike Spotswear to launch the first ever I-magazine, equipped with an RFID tag connecting it to the web. Along with a 16-page advertorial, this special project involved the creation of five exclusive digital artworks – an arty video game, an interactive installation, and others – tailored to the brand and its identity and only available through the RFID tag. An opening party was also held to exhibit these various artworks.

Publication

This special issue allowed readers to access interactive online content related to the Nike brand: an exclusive sprinting game created by Messhof, an installation by Factoid and Le Tone shaped as a shoot’ em up game, a multi-user interactive device by Electronic Shadow, a photo series by Philippe Jarrigeon and a video shoot from the motion design studio Gkaster.

The 16-page advertorial was also composed of various articles about the Cortez Fly Motion, a new model for which the famous swoosh brand ran an ultra-limited edition of five pairs that connected to the Internet through an RFID tag.

Event

To celebrate in due form the launch of this exceptional issue, AMUSEMENT hosted a party featuring all the artworks commissioned for the occasion.