To mark the 25th anniversary of the G-Shock, AMUSEMENT set up an operation in two phases. First, a photo series and a 6-page advertorial featured in the 6th issue of the magazine – the AMUSEMENT team was then handed the production of the videogame-related space of the event organised for the celebrated model’s anniversary.

Publication

For its 6th issue, AMUSEMENT included a 6-page photo series by Alexis Raimbault. In the following issue, a full-page page report covered the event that took place at the Musée de l’Homme in Paris, with photos and feedbacks from our delighted reporters.

Event

The G-Shock anniversary gave rise to a huge party at le Musée de l’Homme in Paris, where more than 4000 people got together to enjoy the various activities, entertainment and good music on offer. AMUSEMENT participated in its own way, bringing six arcade game machines full of classics from Street Fighter II to Space Invader. Besides, the collective Bllank also supplied us with an interactive installation, allowing illustrations to be drawn all over the huge museum wall with a simple wiimote.