Launched in 2008, AMUSEMENT is the first lifestyle magazine on digital culture. AMUSEMENT explores the digital tools that are redefining creativity- questioning their inventors and meeting with the digital-natives putting them to use in the most original ways.

More than a 200 page glossy magazine, AMUSEMENT is a collectible object, that boasts the contribution of  world-renowned forward-looking photographs, writers, illustrators and journalists.

Personalities such as science fiction author William Gibson- creator of The Sims, Will Wright or Jacques Fresco, the futurist with over 100 patents, have explored this new world in the pages of AMUSEMENT.

AMUSEMENT thinks (differently) but also has fun, inviting talented people to share their digital life, including Phoenix, Michel Gondry or Santigold – observing that even the biggest technophobes find themselves somewhere in the digital matrix.

With a format and aesthetic approach that breaks the mould of Tech publications everywhere, AMUSEMENT gets a “1-up!” for it’s innovative use of Fashion photographers, advertisers, illustrators and set designers, and for giving a voice to a generation of digital-native creative minds throughout its pages. The result is an ultra-contemporary mash-up of of image and text either capturing the immateriality of our time or sanctifying the technological totems surrounding us.

“AMUSEMENT” is the pleasure of taking a step somewhere beyond the limits of the real-world, the satisfaction of witnessing the creation of worlds in the making … or the euphoria of being among those who are already living there” START.

Since its first issue, AMUSEMENT has worked with contributors from The New-York Times, The Observer, Wired, Vanity Fair, The Guardian, Wallpaper, Vogue, ArtPress, Le Monde…

More than a 200 page glossy magazine, AMUSEMENT is a collectible object, that boasts the contribution of  world-renowned forward-looking photographs, writers, illustrators and journalists.

“A very seducing result” Le Monde; “Amusement, The Future of Press?” The Daily Telegraph; ”AMUSEMENT gathers contributors from publications like The Guardian, Vogue,  and Vanity Fair” The Herald Tribune.

AMNST agency: AMNST offers brand strategy, creative development, production and distribution imagined by and for digital natives, born and raised using today’s digital codes.

Whether for a high-tech brand looking to add some glamour to their image, or consumer products searching to reach the digital generation through originally tailored strategies, AMNST offers original and rigorous communication solutions for any brand aware of the value and specificity of communicating to the always-connected generation.

AMSNT has worked with the following brands: Casio, Converse, Capcom, PlayStation, Uniqlo, Disney, Electronic Arts, IBM, Konami, Nike, Orange, Philips, Rockstar, SFR, Sega…

.The AMUSEMENT creative-store @ La Gaité Lyrique : Ajacent to the Gaité Lyrique, Paris’s new museum for digital art, the AMUSEMENT shop carries a well-edited selection of over 200 products imported from across the world: ranging from retro-gaming memorabilia to the forefront of innovative gadgets, exclusive art books, apparel and special collaborations. A constantly evolving collection that mirrors the themes of the innovative exhibits at the Gaîté lyrique Museum.

The first floor of the shop holds a 110m2 gallery space welcoming digital exhibitions, product launches and special events. A second AMUSEMENT creative-store will open in February 2012 as part of the GALERIES project in Brussels, Belgium.

.AMUSE ME services: With AMUSE ME, the first ever made-to-order video game service, AMUSEMENT brings video games into the era of customization. Because they deserve more than being simply standardized objects, Amuse me offers to create your very own high-end, personalized video game. You pick your enemies, your sets, the story of your quest and the face of your avatar. Thanks to the best designers and game artists, you intervene in the game conception process to create a personally tailored game, and a unique media object.

“Amuse Me, is turning the video game into a personalized luxury object” The New York Times.

Amuse me will be available beginning of 2012. For more information, contact : contact@amusement.fr.

Founder

Abdel Bounane is the publisher of AMUSEMENT Magazine, columnist (La Matinale de Canal+, GQ, CB News), creative director of the AMUSEMENT concept-store in Paris at the Gaîté Lyrique, co-founder of TOUCHÉ (mobile apps for culture, art and fashion) and co-founder of GALERIES, Brussels’ cultural center dedicated to digital images (opening in Feb. 2012). He previously worked as a consultant for Sony Playstation and co-founded in 2000 one of the first professional websites about video games, acquired by Europe@Web/LVMH.