NAME: “Under The Knife”
AUTHOR: British director Jeremy Cole with British singer Etta Bond for Channel 4.
DESCRIPTION: As the digital tiles are slowly being flipped over, the abstraction leads to figuration and the face of Etta Bond singing the song is revealed. The video was shot in one take. Jeremy Cole then created 1374 3D layers in After Effects to achieve to this result.
AMUSEMENT RATE: Jeremy Cole had no idea how to make his original pitch even after shooting the video. He eventually found a way to translate his idea into images but it wasn’t necessarily the easiest one: he had to individually positioned each layer onto the image, making it a long and arduous process. Watch the making of to see it in action.