NAME: DNA 3D Printed shoe
AUTHOR: Pensar, a product development studio based in Seattle.
DESCRIPTION: The future of the running shoe wil be 3D-printed. This new concept adapts the structure of the shoe to the anatomy and biomechanics of the wearer. After compiling data from a test run with trainers equipped with pressure sensors tracks, the system generates a shoe unique to the feet and activity of the wearer. Besides its unique form, the entire style of the shoe can also be modified for a highly customized product. The concept delivers a performing shoe as well as introduces a new business model which eliminates the new for an inventory and reduces shipping and labor costs.
AMUSEMENT RATE: Most sportswear brands now offer a customization service but it is mostly limited to the appearance of the shoes, not to its functionality. Nike iD does offer two different kind of soles but that’s it. 3D printing opens up a whole new level of customization. Soon enough, we will have sneakers anatomically fitted to our body and running patterns. You won’t be able to blame your shoes if you ever finish last wearing these.