NAME: The Creative Sweatshop webstore
AUTHOR: Paris-based creative studio and long-time AMUSEMENT’s collaborator Le Creative Sweatshop.
DESCRIPTION: Le Creative Sweatshop has made a name for itself by creating digital objects without any software. Often featured in fashion series or in AMUSEMENT itself, their handmade objects ironically play with our craving for new products. Their latest project is an online store which offers for sale objects from their shoots. From the moment you land on the glitched website and look at the twisted keyboard or mirrored screw gun, you know this is not your regular eshop. As Mathieu Missiaen, founder of Le Creative Sweatshop explains: “The goal is not that much to sell but to question the process of selling an art piece and the relationship between what we see on the Internet and what we think we see. This is an ongoing reflection in our work, often associated with 3D and image retouching even if it is never the case. We love playing with these codes and with the way we consume images.“
AMUSEMENT RATE: I’ve always wondered what happen to props used in photo shoots, so it is a good thing we can finally get our hands on them, especially when it becomes part of a larger reflection about virtual concepts and their translation in real life. The website is still in its early stage, stay tuned for more developments, for instance, Le Creative Sweatshop want to sell watermarks that one could stick on posters at home. The frontiers between the digital world and the real one keep getting more blurred!