NAME: Radiate apparel
AUTHOR: Radiate Athletics, an apparel company from Pennsylvania.
DESCRIPTION: The world’s first thermochromic athletic shirt is now available! The Radiate shirts will give you “thermal vision on your body”. The clothes react to your body temperature. They change color when your veins expand or your muscle swell, giving you a precise idea of which parts of your body are working out. You can therefore target muscles more effectively and improve your results. The thermal technology is not the only improvement. The special fabric have also heat management ad moisture wicking properties to enhance your work out even more. The project is currently on Kickstarter to help lower its retail cost. A short sleeve shirt will cost you as little as $35, so head over there to support the project.
AMUSEMENT RATE: We are not talking about the Hypercolor t-shirts from the 80′s here. No need to worry about visible armpits stains, Radiate shirts focuses on the heat inside your body, not outside. If the technology and construction are amazing, they could have offered better designs. The huge “Radiate” logo on the chest is quite reminiscent of the early 90′s, not quite the shirt of the 21st century on that level.