NAME: Out Of Print
DESCRIPTION: The installation, presented during London Design Festival, questions the place of the media in our digital era. An app lets visitors modify random headlines generated from actual news source. They can change the titles to give them more consistency or, on the contrary, add even more confusion. A custom made letter press print the freshly made headlines which are then exhibited in the installation.
AMUSEMENT RATE: Our way to consume news has drastically changed in the last 10 years. We have access to so many informations from so many different sources that we tend to read a bunch of headlines rather than focus on one single article. “Out Of Print” does exactly the same thing than the Internet. It generates dozens of sensational headlines with no content whatsoever. Instead of being forgotten the second a new one comes up, the headlines are printed in a traditional way and displayed side by side. The slow printing process as well as the accumulation of absurd headlines point out our over-consumption of information. The next step is for us to change this bad habit or headlines like “Merkel can buy latest iPhone” might very well become actual news.