NAME: Dumb ways to die
DESCRIPTION: The dumbest ways to die get animated in this fun video. While eating a tube of superglue or putting a fork in the toaster are indeed very stupid moves, crossing a train track is even worse. Metro Trains, a Melbourne railway operator, commissioned this ad to raise awareness on the danger of train tracks. McCann developed a very complete approach for the project: the song by Tangerine Kitty is available on iTunes and there is also a Tumblr featuring GIFs from the video.
AMUSEMENT RATE: Character design tends to be forgotten by advertising so it’s always nice to see it featured in a commercial. Between Julian Frost’s hilarious and the catchy song, one could almost forget what the ad is for. Since McCann already dubs it “the fastest-growing Australian viral internet hit ever”, my guess is that they definitely reached their target. Good job!
Source: Creativity Online