DESCRIPTION: An automated camera placed in Williamsburg, Brooklyn snaps pictures of passersby and publish them directly online. This raw feed of fashion gives us a precise and unbiased idea of what people are wearing on what is supposed to be one of the most fashionable blocks of the city.
AMUSEMENT RATE: Streetstyle blogs are no longer as edgy as they used to be. The same sources of inspiration, same camera, same brands have led to a standardisation of style worldwide and the interesting specificities one could find in remote locations are slowly vanishing. This live fashion feed is going against this trend. From a Polish family or a UPS delivery man to the obnoxious hipster, the Styleblaster camera captures the variety of people living in Williamsburg. The coolest kids on the block aren’t necessarily who you would expect them to be: some of the elderly are definitely more stylish than any skinny-wearing hip guy.