NAME: Halo Glyph in the London sky
DESCRIPTION: A gigantic Halo glyph attached to a helicopter was floating over London on Monday night to celebrate the launch of Halo 4, which was released on November 6. The numbers speak for themselves. The glyph is supposed to be one of the largest and brightest structures ever flown over a capital. It has a 50-feet diameter and weights 3.2 tons. The construction took eight weeks and 50 people where involved in the process. Finally, the glyph is made of 113,096 orange LEDs arranged in 455 light stripes.
AMUSEMENT RATE: The result is definitely impressive and people non familiar with the game must have pretty freaked out when they saw this weird sign floating over their city. It’s when you see an event like this that you realize how powerful a brand can be. Such a heavy machinery for 500 people looking from the Thames docks and freezing to death in the cold London night. No matter how expensive the LED Glyph might have been, it is only a drop in the ocean compared to the $3 billion generated by the games alone.
Source: Slash Gear