NAME: Bird on a Wire
DESCRIPTION: Located at the corner of Mercer Street and Washington Place in NYC, this interactive window display becomes animated when the passer-by to call a specific number. The birds perched on the wire begin to fly around and the caller can hear the enchanting songs of the birds on the phone. The installation was on show for four days from October 26 to 29.
AMUSEMENT RATE: These beautiful digital creatures would almost make you forget that the only birds living in big cities are disgusting pigeons. The interactivity of “Bird on a Wire” enables the passer-by to have a special moment away from the turmoil of New York. This art installation could also have great retail applications where interactive displays would create a personalized customer approach.