NAME: “So Real it’s Scary”
DESCRIPTION: To promote the lifelike colors of their new range of IPS monitors, LG decided to pull a prank on innocent elevators users. IPS monitors were installed on the floor of the cabin and showed a video simulating the floor collapsing as the users step in. Jumps, giggles or scares, the users had a wide array of reactions but they all fell for it.
AMUSEMENT RATE: I’m not sure the lady featured last in the video will ever go on an elevator again. I hope she got an unlimited life supply of LG monitors for her trouble. Otherwise, congratulations to all the participants for having the reflex of moving to the side of the cabin, like it’s going to do you any good if it the prank was for real. Ok, easy for me to say when I didn’t experience it. I would have probably ended up crying sitting on the floor.