NAME: Social Denim
AUTHOR: Replay, the Italian denim company.
DESCRIPTION: The Social denim brings the jeans into the 2.0 dimension. The vinyl pocket of this very special pair of jeans contains a device which communicates with the user’s phone (iPhone or Android) through Bluetooth. Once paired up thanks to a dedicated app, the wearer can click on it to share his mood with his friends on Facebook or Twitter. Eight different moods are available, from positive to negative. The Replay Social Denim will be available for men (regular-slim or skinny fit) and women (skinny or baby boot fit) in December 2012 from 150€ to 199€.
AMUSEMENT RATE: Connected clothing is set to become more and more popular in the coming years and this concept by Replay might be the first one of a long list of such items. Our generation loves sharing so much that it can neglect IRL interactions. Instead of being asocial at a party, always looking at your phone, you can sit back, relax and join the conversation while discreetly sharing your mood online. Connected but not invasive, Replay Social Denim will change your social interactions, both online and offline.