NAME: POP-UP Theater

AUTHOR: The Intel Corporation company has recently initiated the POP-UP Theater in order to promote its new Ultrabook.

LOCATION: If you want to see POP-UP Theater in action, you must live in Los Angeles, or go on the official website.

DESCRIPTION: « Flashmob » and « Pop-up » are the two terms used by Intel in its new advertising campaign. The concept: the company asked a dozen people in the USA to get together with their new Ultrabook in order to create a giant screen. This screen can broadcast messages, images or videos. The result: so many scenes have been recorded where you can see the POP-UP Theater’s teams supporting skaters, weightlifters, or calling taxi in the street for a man.

AMUSEMENT RATING: 2/5. The first goal was to create a buzz around the qualities of the Ultrabook. From this point a view, the operation succeeded. Indeed, the phenomenon is just visible in Los Angeles but is all over the web. But beyond the advertising buzz, what else is there? A not very original concept (remember T-mobile’s flashmob!) and some disappointment. Intel could do better. We were expecting something more spectacular! In your opinion, lack of boldness or future big outcome?

source: adsoftheworld

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